Porter's five forces model of an ergonomic organic block for sustainable housing construction.
DOI:
https://doi.org/10.70577/qyrn6p52Keywords:
Porter's Five Forces; strategic analysis; construction engineering; housing construction; pollution.Abstract
The study was based on an analysis of Porter's Five Forces framework focused on the development of an eco-friendly partition-type building block, with an ecological origin, designed to mitigate the environmental impact associated with the construction industry and the management of agricultural waste, specifically sugarcane bagasse. The idea arose in response to the significant pollution problem generated by construction waste, dust, and organic waste that accumulate in large quantities, contributing to the greenhouse effect, the deterioration of terrestrial and aquatic ecosystems, and the respiratory health of the population.
Porter's Five Forces methodology was applied to determine the key factors influencing the acquisition of building blocks, in order to analyze not only the current competition in the market but also the trends that could change its potential market.
The main objective of this research was to analyze the key factors to determine the viability of marketing eco-friendly blocks; it should be noted that this research successfully identified the key elements that impact this type of product.
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Copyright (c) 2025 Carlos Eusebio Mar Orozco, Alfonso Barbosa Moreno, Arturo Barbosa Olivares, Ma. Cristina Guerrero Rodriguez, Juan Carlos Espinosa Velasco (Autor/a)
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